Rocky Shoes & Boots, Inc.
designs, develops, manufactures and markets premium
quality rugged outdoor, occupational, and casual footwear,
as well as branded apparel and accessories.
The Company's product line is organized
into three primary categories: rugged outdoor footwear,
including hunting and hiking boots; nonmilitary
occupational footwear; and handsewn casual footwear.
The Company also sells footwear accessories, such
as waterproof socks and innersole support systems,
and has a factory outlet store in Nelsonville, Ohio.
Innovativeness, quality, and durability
are hallmarks of the ROCKY® brand name. The
Company continually monitors the development of
innovative raw materials and has distinguished its
branded products by incorporating new fabric technologies
into the design of its footwear. Rocky places an
emphasis on the manufacture of waterproof footwear
and is currently the largest customer of GORE-TEX®
waterproof fabric for footwear. The Company was
also the first footwear manufacturer to market an
all CORDURA® nylon fabric hunting boot.
Industry
Product function, design, comfort, and quality,
continued technological improvements, brand awareness,
timeliness of product delivery, and product pricing
are all important elements of competition in the
markets for the Company's footwear. The Company
believes that, based on these factors, it maintains
a strong competitive position in its outdoor footwear
and occupational footwear market niches.
"I rarely feel the need to write a
manufacturer praising their product but after my
experience with your boots on a recent elk hunt
in Montana I felt I needed to let you know what
an excellent product you have. I purchased a pair
of Rocky 1000's just prior to my trip. The weather
was miserably warm the first 4 days of the hunt
and I found myself climbing into the higher elevations
in the mountains to pursue the elk. On every hunt
there's always the risk of getting into dangerous
terrain, whether intentionally or by accident. I
found myself in some pretty precarious positions
on the snowy slopes and thought about how my immediate
health depended on my every step and how well my
boots gripped the terrain. Thanks to your boots
I had no problems and thankfully made it back with
only good memories of the trip."
"P.S. After telling my wife of
my adventures, (and getting a serious lecture),
she also thanks you for bringing me home safe. You've
got a customer for life! Keep up the good work!"
-SH
